Members want their credit unions to solve these four problems. Please note that they are not the same as Mortgage, Auto Loan, Credit Card, or Term Deposit. Those are the credit union's products that act as conduits to solve their problems. This means the member wants to talk about a home, not a mortgage, a car, not an auto loan. This shift of perspective brings a slightly different understanding of the products and services and how they are perceived and used by the member. 

Additionally, the member's journey to resolve these problems is fraught with friction. 

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To help reduce the friction and deepen the member experience, we harness your credit union data to provide you with the following insights:​

•  visualize competition to identify new sources of revenue 

•  identify disruption to determine actions to take

•  visualize member spending behavior and cash flow 

•  understand member friction  and what actions to take to decrease it

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To learn more, we have curated the following articles, classes, and suggested chapters in the book. 

Of course, our favorite way to learn is from you. Please click here to set up some time to chat.

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Curious about the current state of data at your credit union?

Take this quick data success assessment to find out.

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