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Writer's pictureAnne Legg

Driving Growth, Efficiency, and Empowerment: Data Success Stories from Credit Unions



Credit unions are harnessing the power of data to unlock new levels of growth, operational efficiency, and member empowerment. By leveraging strategic data activation, credit unions transform internal processes, enhance member experiences, and prepare for future opportunities. Let’s explore how Solarity Credit Union, First City Credit Union, Corning Credit Union, and Royal Credit Union achieved impactful outcomes by strategically using their data.

 

Solarity Credit Union: Enhancing Efficiency and Member-Centric Outcomes

Solarity Credit Union recognized the need to reduce friction points in member and staff interactions. By building a Member Center of Excellence (MCoE), Solarity enabled cross-functional teams to focus on key initiatives.

  • Outcomes Achieved:

    • 12 impactful initiatives in the first year, including reducing member wait times and improving internal communications.

    • Enhanced efficiency by aligning strategy and technology to meet their “why”—improving member lives.


      This focus on a purpose-driven strategy allowed Solarity to achieve measurable operational improvements while centering on member satisfaction.

 

First City Credit Union: Strategic Growth and Innovation

First City Credit Union aimed to address its data maturity gap while preparing for long-term growth. By developing a five-year data roadmap, they identified member needs, streamlined processes, and fostered innovation.

  • Outcomes Achieved:

    • Clear alignment of organizational vision with actionable steps to meet future goals.

    • Launched innovative lending programs such as solar financing, directly addressing member needs.

    • Unlocked insights into spending behaviors, empowering leadership to make data-driven decisions that enhance member services.

This strategic approach laid the groundwork for sustainable growth and member-centric innovations.

 

Corning Credit Union: Empowering Talent for Operational Efficiency

Recognizing the untapped potential of their data, Corning Credit Union focused on building a culture of data literacy and critical thinking. By empowering their teams through practical training, they tackled key operational challenges.

  • Outcomes Achieved:

    • Higher employee satisfaction as teams embraced data-driven tools to solve real-world problems.

    • Improved operational efficiency by streamlining processes and reducing resource bottlenecks.

    • A culture shift where teams approached challenges with data-driven insights and collaboration.

Corning’s investment in talent empowerment transformed its internal operations and positioned the credit union for continued success.

 

Royal Credit Union: Transforming Friction into Opportunity

Royal Credit Union, a $5 billion organization, sought to eliminate friction points while expanding innovative opportunities. By fostering design-thinking and empowering teams, they achieved significant internal and strategic outcomes.

  • Outcomes Achieved:

    • Streamlined the internal Quick Links resource, boosting employee efficiency.

    • Sparked discussions on new product opportunities, enabling strategic growth and expanded services.

    • Fostered a culture of bold thinking, inspiring teams to go beyond perceived limitations and deliver greater value to members.

By transforming internal processes, Royal Credit Union reduced friction and unlocked opportunities for growth and innovation.

 

Key Takeaways for Credit Unions

These success stories demonstrate how leveraging data strategically delivers measurable results:

  1. Enhance Efficiency: Focus on reducing member and staff friction points to improve internal processes and member experiences.

  2. Empower Teams: Build a culture of data literacy and critical thinking to enable employees to solve challenges and innovate.

  3. Drive Growth: Develop clear, actionable strategies that align with long-term organizational goals.

  4. Unlock Opportunities: Use data to identify new products, services, and areas for innovation, positioning the credit union for future success.

By activating data with purpose, credit unions can drive operational efficiency, achieve sustainable growth, and empower their teams to deliver exceptional member value. These real-world outcomes show that with the right strategies, data is more than a resource—it’s the key to transformation. Want to learn more? Read the full case study!



 

Have you visited the Quick Start 2025 Guide?


To help credit unions plan for a year of growth efficiency, intelligence, and empowerment, THRIVE has curated this guide to provide your credit union with resources to give you a head start on the new year. This guide brings actionable insight and tools in the following three critical areas. Click an image to learn more!





 

Ready to explore the future of your credit union?


Join us at the Future Machine Workshop to unlock forward-thinking solutions for tomorrow's challenges while staying on track with your goals today!




 

2025 is here!

Is your Data ready to leverage AI?


While 85% of decision-makers agree that quality data is vital for AI success, only 34% believe in the accuracy and integrity of their data.

We are here to help! Unlock your credit union’s data potential with our 2025 Data Mastery Bundle, which combines the Data Activation Master Class and Deep Dive Data Governance Program. You will gain comprehensive insights into leveraging data for growth, efficiency, intelligence, and empowerment!


Master your data and transform your credit union.







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